Description
In Guatemala, when shopkeepers don’t have coins for change, they give customers chewing gum worth the difference instead.
A small everyday tension that ZIGI transformed into a huge opportunity to reach new users—by helping them keep their change and introducing them to our digital financial ecosystem.
This professional campaign titled 'The Change Gum' was published in Guatemala in May, 2025. It was created for the brand: ZIGI, by ad agency: GRAVITI BBDO. This 360°, Direct, and Integrated media campaign is related to the Finance industry and contains 2 media assets. It was submitted 24 days ago by Creative Director: Joaquín Martínez of GRAVITI BBDO Guatemala.
Credits
GRAVITI BBDO:
Managin Director: Javier Jiménez
CCO: Jose Figueroa
Planning General Director: Juan Manuel Ordóñez
Head of Art: Maido Roca
Idea Creation: Sebastián Martínez
Idea Creation: Carlos Santizo
Idea Creation: Carla Mendizabal
Creative Direction: Joaquín Martínez
Copywriter: Jhonnattan Rivera
Art Direction: Shelby Melgar
Graphic Design: William Chinchilla
Graphic production coordination: Luis Ruano
Film coordination: Andrea Navas
Motion & Case film: Julián García
Motion & Case: Julián García
Filmmaker: Christian Rodas
ZIGI:
Michel Caputi - Team Lead Manager
Valeria Maldonado - Head Of Growth
Alejandro Melgar - Paid Media Specialist
