The man, the legend, and now the shoe

Agency: Grey London


Autry, the US sneakers brand that last year launched a special model dedicated to American tennis legend Bob Lutz, has marked the opening of this year’s US Open finals with a social film to mark Lutz’s 75th birthday.

Bob Lutz was one of the top US players of his era, winning 43 doubles and 11 singles titles, a winner of 5 Davis Cups with the US team, and a 5-time US Open doubles champion.
Since then, his legacy has been largely left to the historical record – and rarely remembered. Autry’s new campaign is intended to provide a spotlight that Bob Lutz’s legacy, including Autry’s Bob Lutz sneaker launched last year, deserves.

The 60-second film describes what it takes to be a legend and one of the strongest US players of all time – despite the fact many today may not have heard of him: “The man, the legend, and now the shoe”.

The campaign, directed by Em Cole through Twin Productions, also includes a product focused film called “Hypebeast x Autry” with the brand's punchy view on drop culture film, to announce Autry’s landing in the US.

This professional campaign titled 'The man, the legend, and now the shoe' was published in United Kingdom and United States in September, 2022. It was created for the brand: Autry, by ad agency: Grey London. This Film medium campaign is related to the Sports industry and contains 1 media asset. It was submitted over 1 year ago.


Brand Autry Action People
Chief Marketing Officer Massimo Giunco
Brand Creative Director Phil Jacobson
Agency Grey London
President & CCO Laura Jordan Bambach Executive Creative Director David Wigglesworth
Creative Director Jesse Little
Creative Liam Campbell
Joint Managing Director Jonny Tennant-Price Executive Producer Maxine Hose
Assistant Producer Alicia Cordell
Production Company Twin Productions
Producer Nathan Kerry
Executive Producer Laura Wright
Director Em Cole
D.O.P. Hamish Anderson
Production Design Louis Simonon
Executive Post Producer Ellie McNaughtan @Work Editorial Editor Matthew Prickett @Work Editorial
Colourist Juliette Wileman @Absolute Flame Artist Ben Robards @Absolute Executive Post Producer Sophie Vaughan @Absolute Senior Post Producer Phil Brewster @Absolute Production Assistant Dannica Green @Absolute
Music Company Wake the Town
Lead Sound Engineer George Castle @No8 Post Sound Producer Chaz McElhinney @No8

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