Agency: BETC


September is the month when everything returns. UEFA Champions League, Formula One and many other sports are back after the summer.

That's why, CANAL+ wanted to make a statement and promote its rich sports line-up this season in a new campaign created by longtime ad agency BETC.

Let's face it. When you really love sport, you hate to miss big moments. So all excuses are good to watch some action, whether it is a football game or a Formula One race. The crazier, the better, it seems. Both films of the campaign bring humor in situations where sport passionates go above and beyond to catch themselves some sports on Canal+.

This professional campaign titled 'THE LURKERS' was published in France in September, 2022. It was created for the brand: Canal+, by ad agency: BETC. This Film medium campaign is related to the Electronics, Technology industry and contains 2 media assets. It was submitted over 1 year ago.


Brand: Canal+
Brand Managers: Emilie Pietrini, Celine Pontygayot, Laurent Ferry, Brieuc Bascher

Ad Agency: BETC
Agency Managers: Mathilde Lancon, Adrien Bletton, Tenee Diouf, Juliette Vigier
Chief Creative Officer: Stephane Xiberras
Executive Creative Director: Nicolas Lautier
Copywriter: Adrian Skenderovic
Art Directors: David Derouet, Ulysse Lagriffoul
Strategic Planners: Sebastien Houdusse, Mia Assor
Creative Traffic: Nina De Wet
Music Creative Director: Adam Ghoubali
Artist: Cosmonexion
Head of TV Production: Karim Naceur
TV Producer: Leslie Levy
Production Company: Sovage
Director: Hafid F Benamar
Producer: Willy Morence
Sound Company: GUM
Sound Producer: Emma-Lou Jacono


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