Smart Advice

Agency: Juniper Park\TBWA


CIBC launches an endearing campaign that tells a relatable story of the financial and personal trade-offs that can come with being a new parent. The campaign demonstrates how the tools and resources available through CIBC Smart Advice can help clients enjoy today while still planning for tomorrow. This is the seventh campaign launched as part of CIBC’s “Ambitions Made Real” brand platform, which showcases unvarnished, human stories that demonstrate the various ways the bank helps to make its clients’ ambitions a reality.

This professional campaign titled 'Smart Advice' was published in Canada in September, 2022. It was created for the brand: CIBC, by ad agency: Juniper Park\TBWA. This Integrated medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 1 year ago by Snr Communications Manager: Savanah of Juniper Park\TBWA.


● Tammy Sadinsky – SVP, Brand & Marketing
● Esther Benzie – VP, Brand & Advertising
● Hilary Windrem – Senior Director, Brand
● Linda Ferrandini – Director, Brand Advertising & Content
● Rachel Vares – Senior Manager, Brand

Juniper Park\TBWA
● David Toto – President
● Jenny Glover – Chief Creative Officer
● Mark Fitzgerald – Group Creative Director
● Paul Little – Group Creative Director
● Gira Moin – Associate Creative Director
● Mike Koe – Associate Creative Director
● Katie Lea – Art Director
● Tim Binkley – Group Account Director
● Akanksha Bhati – Account Executive
● Dena Thompson – Senior Producer

● Julie Paquin – French Copywriter
● Edith Cayer – Producer

APR Inc.
● Lori Estabrooks – Production Consultant

Someplace Nice
● Giovanni Messner – Director
● Jennifer Walker – Producer
● Estelle Weir – Executive Producer
● Adam Marsden – DOP

Saints Editorial
● Ross Birchell – Editor

Alter Ego
● Wade Odlum – Colourist

Grayson Music Group
● Kelly Maclusky – Music Producer


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