International Children's Fund

The Lost Choir, Mad World

Agency: Grey


Every three seconds the world loses a child. Again, this year many children will not see their fifth birthday. The reasons for this tragedy are diverse; hunger, malnutrition, dirty water or the absence of vaccine protection. Every single one of these problems can weaken the immune system so much that avoidable diseases lead to life-threatening danger. Universal Children's Day was on November, 20th

This professional campaign titled 'The Lost Choir, Mad World' was published in Germany in December, 2012. It was created for the brand: International Children's Fund, by ad agency: Grey. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 11 years ago.


Advertising Agency: Grey Worldwide Düsseldorf, Germany
Creative Directors: Mark Hendy, Neil Elliott
Copywriter: Dominik Janning
Account Manager: Anna Saric
Producer: Anne Palesch
Production: Parasol Island
Director / DOP: Tim Neiser
Producer: Kim Düsselberg
2nd Unit: Lukas Remie
Sound: Claas Berger
Postproduction: Dennis Guth


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