Dublin Bus

The Long Road to Pride

Agency: Rothco | Accenture Interactive


ROTHCO and Dublin Bus bring together the young generation of Pride supporters with the over 65s who paved the way for LGBTQ rights.

This professional campaign titled 'The Long Road to Pride' was published in Ireland in July, 2019. It was created for the brand: Dublin Bus, by ad agency: Rothco | Accenture Interactive. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 4 years ago.


Advertising Agency: Rothco (part of Accenture Interactive), Ireland
Creative Director: John McMahon
Executive Creative Director: Alan Kelly
Copywriter: Jack Robertson
Art Director: Barry Sweeney
Senior Account Director: Emily Lyons
Senior Account Manager: Aoife O’Shea
Account Manager: Laura Redden
Agency Producer: Karina Cotter
Agency Executive Producer: Jess Darby
Head of Production: Margaret Levingstone
Senior Strategist: Darius Pasalar
Strategist: Katie Cleary
Graphics: Eoin Lennon
Production Company: Antidote
Executive Producer: Andrew Freedman
Director: Ken Wardrop
Post Production: Windmill Lane
Editor: John O’Connor
Sound: Mark Henry
Grade: James Bramford


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