In 2008, Dublin Bus launched the Travel Assistance Scheme to help those with disabilities travel around the city using public transport of their own, proving that all passengers are equal. ROTHCO, part of Accenture Interactive, wanted to show the life-changing impact of the scheme. To do this, they chose to celebrate the employee behind the programme, Roger. In his role, Roger has given freedom of the city to more people than anyone in Dublin’s history, supporting and enabling the disabled community.
This professional campaign titled 'Freedom of the City' was published in Ireland in November, 2019. It was created for the brand: Dublin Bus, by ad agency: Rothco. This Integrated medium campaign is related to the Transport industry and contains 4 media assets. It was submitted almost 4 years ago by Marketing Director: Jill Byrne of Rothco, part of Accenture Interactive.
Advertising Agency: Rothco, Part of Accenture Interactive, Dublin, Ireland