ADVERTISING

Skoda

Misson To Mars

Agency: Rosapark

Description

Over the past few days, you couldn’t have missed the news about SpaceX’s launch, sending a red TESLA roadster to float around the galaxy on a one-way trip to Mars.
But what you might not know is that car brand ŠKODA has already made it to Mars.
By choosing to play off the trending news, ŠKODA France, thanks to the help of its agency Rosapark, wanted to demonstrate its ability to be ultra reactive and its proficiency in sparking conversations. A purposefully exaggerated, humorous approach in line with the brand’s strategy of showing their ability to surprise and be a game changer on the French market. A vision reflected in their latest models, sleek new designs with the latest technology, like ŠKODA SUPERB SPORTLINE (in the film), ŠKODA KODIAQ and ŠKODA KAROQ.
Nope, you’re not dreaming, a ŠKODA on Mars… A small town in the heart of France!

This professional campaign titled 'Misson To Mars' was published in France in February, 2018. It was created for the brand: Skoda, by ad agency: Rosapark. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted almost 5 years ago.

Credits

Advertising Agency: Rosapark, France
Co-founders: Jean-Patrick Chiquiar, Jean-François Sacco, Gilles Fichteberg
Creative Directors: Jean-François Sacco, Gilles Fichteberg
Managing Director: Sacha Lacroix
Consulting Director: Julien Quidor dit Pasquet
Account Managers: Adélaïde Destaillats, Charlotte Permasse
Social Media Manager: Thomas Vincenti
Copywriters: Pierre-Antoine Dupin, Antoine Rouleaud
Art Directors: Frédéric Leclerc, Alexandre Delvert
Strategy Planner: Alexandre Ribischesu
TV Producer: Elodie Jonquille
International PR: Theda Braddock
French PR: Mélanie Colleou
Strategy Planner: Alexandre Ribischesu
Image Production: Birth
Sound Production: Grabuge

Paramount

ADVERTISING

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