The Okavango Blue of Botswana

The Light at the Start of Everything, Written by Iain Thomas

Agency: TBWA


'The Light at the Start of Everything' is a visual poem written by Iain Thomas for The Okavango Blue of Botswana, a remarkably rare and extremely valuable, 20-carat Deep Blue Diamond. The film explores the stone’s origin and the magical unspoilt land to which it belongs. In contrast with the 3-billion-year existence of the stone, it reflects on the transient nature of our human lives, and reminds us that the light inside the diamond is the same light that exists in us. We all come from some eternal something. And The Okavango Blue is a way to hold that ‘something’ in your hands.

This professional campaign titled 'The Light at the Start of Everything, Written by Iain Thomas' was published in South Africa in April, 2019. It was created for the brand: The Okavango Blue of Botswana, by ad agency: TBWA. This Film medium campaign contains 1 media asset. It was submitted about 5 years ago.


Advertising Agency: TBWA/Hunt/Lascaris, Johannesburg, South Africa
Chief Creative Officer: Peter Khoury
Creative Director: Steph van Niekerk
Creative Group Head: Coenraad Grebe
Copywriter: Iain Thomas; Steph van Niekerk
Art Director: Coenraad Grebe
Designer: Ross Thornton-Dibbs
Business Director: Bridget Langley
Head of TV: Sandra Gomes
Strategy: Candice Blumenthal
Director: Kim Geldenhuys / 03:07 Films
Producer: Jo Barber
DOP: Fabian Vettiger
Editor: Xander Vander / Strangelove
Animation: Gavin Coetzee / Wicked Pixels
Animation: Carl Jeppe / Wicked Pixels
Executive Producer Animation: Gabriella Harris
Colourist: Kyle Stroebel /The Refinery
Music: Nicolaas van Reenen / The Field
Sound Design: Lorens Persson / Sterling Sound


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