The Portuguese football team manager, Fernando Santos, the current European champion, highlights the importance of players’ actions on the pitch as role models. The film shows a leaked pep talk which was given to his team.
This pep talk was given to 11 players that form the Portugueses national team, but the message shouldn’t be restricted to just them. Now it can have a positive impact on another number 11, because coincidently Portugal’s population is around 11 million people, and they can spread the word to the rest of the world, so that more people can join the human rights’ team.
This professional campaign titled 'The leak for human rights' was published in Portugal in February, 2021. It was created for the brand: Amnesty International, by ad agency: Havas. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 3 years ago by Senior Copywriter: Bernardo Tavares of Havas Lisbon.
Advertising Agency: Havas Portugal, Lisbon, Portugal
Production Company: Garage Films
Creative Director: Paulo Pinto
Copywriter: Bernardo Tavares
Copywriter: Vasco Carvalho
Account Director: Sergio Resende
Executive Producer: Miguel Varella
Director: Enrique Escamilla
Producer: Beatriz Pereira
Producer: Celina Morais