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The Lawsuit for Survival

Agency: Zulu Alpha Kilo

Description

Manny and Patricia Oliver, whose 17-year-old son, Joaquin, was killed in the 2018 mass shooting at Marjory Stoneman Douglas High School in Parkland, Florida, have filed a first-of-its-kind human rights lawsuit against the U.S. government. The unprecedented action seeks a ruling that U.S. gun policy violates basic human rights law, and deprived the Olivers’ son of his right to life.

A 90-second film from director Nadav Kander of Chelsea Pictures features the Olivers and survivors of gun violence speaking to camera and recalling life moments that are often cut short due to gun violence.

“We love to believe in the power of creativity to help solve some of the most pressing issues of our time,” said Tim Gordon, Chief Creative Officer & Partner at Zulu Alpha Kilo New York. “We believe taking legal action is one of the best examples of breakthrough creative thinking in this space to date. We’ve seen several impactful campaigns to address this issue and it was important for us to continue to channel that momentum with an action-oriented approach.”

This professional campaign titled 'The Lawsuit for Survival' was published in Canada and United States in November, 2023. It was created by ad agency: Zulu Alpha Kilo. This Digital, Film, and Print media campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 5 months ago.

Credits

Agency: Zulu Alpha Kilo
Client: Global Action on Gun Violence
Production Company: Chelsea Pictures
Partners: Final Cut, Barking Owl, Rare Medium

Ad Council
SimplyProtein

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