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Article 19

The Last Trip

Agency: Grey México

Description

9 years after the murder of journalist Moisés Sánchez in Medellín de Bravo, Veracruz, the short film “The Last Trip” and a special printed edition of Diario La Unión were presented.

The shocking short film of almost 4 minutes, made by Grey México and Oriental Films, recounts the last days of Moisés Sánchez's life as a taxi driver, taking an unexpected turn by revealing that his disappearance and murder was because he was a journalist. It is a powerful piece, directed by Yupi Segura, Marindia and director of photography Pedro Luque, nominated for the Oscars for the recent film “The Snow Society” and a moving performance by Esteban Soberanes.

Through a screening on April 9 at the French Institute of Latin America, Jorge Sánchez, son of Moisés Sánchez, ARTICLE 19, Grey México and Oriental Films spoke about the importance of this work and demanded justice in his case and that of hundreds of journalists murdered in Mexico.

“It is a story inspired by injustice. We wanted to tell the truth, exaggerating the lie that the authorities created. We hope that the campaign helps to continue the investigations into the Moisés Sanchéz case and justice is done”: Alexis Ospina, Chief Creative Officer of Grey México.

From the year 2000 to date, more than 163 murdered journalists have been documented (https://articulo19.org/periodistasasesinados/), placing Mexico as one of the most dangerous countries in the world to practice journalism.

“We live in a society that has little empathy for the pain and silence caused by the murder of a journalist. Although we thought the fight was lost, several families of murdered journalists decided to organize and demand that the authorities do their job”: Jorge Sánchez, son of journalist Moisés Sánchez.

The purpose of this campaign is to pressure the authorities by demanding justice for the case of Moisés and that of hundreds of journalists murdered in Mexico, and to prevent future cases like this from going unpunished.

“This campaign is a solidarity exercise in resilience. We join forces with Grey México and Oriental Films to bet on memory in a country that is broken by fear and indifference. Moisés was a strong and powerful voice for his community, as well as for journalists in Veracruz. Nine years after the events, we walk together with his family in the search for truth, justice and non-repetition”: Leopoldo Maldonado, regional director of ARTICLE 19 Office for Mexico and Central America.

The work of ARTICLE 19 is to promote and defend the progressive advancement of the rights of freedom of expression and access to information of all people, in accordance with the highest international human rights standards.

At ARTICLE 19 we will continue to raise our voices to safeguard the right to life and information. Therefore, we invite you to join with a signature here https://chng.it/zdp9CFdFbj to find justice in the case of Moisés and in that of hundreds of journalists murdered in Mexico, and that these are not repeated.

This professional campaign titled 'The Last Trip' was published in Mexico in April, 2024. It was created for the brand: Article 19, by ad agency: Grey México. This Integrated medium campaign is related to the Public Interest industry and contains 2 media assets. It was submitted about 1 month ago.

Credits

Advertiser: Article 19
Product: Institutional
Title: The Las Trip
Agency: Grey México
Grey Global Head of Creative Excellence: Maru Sokolowski
Grey Global Chief Creative Officer: Gabriel Schmitt
Grey Global Creative Partner: Diego Medvedocky
Grey Global Sr. Creative Manager: Catrina Ramos
Grey Global Craft Partner: Costanza Rossi
Grey Global Producer: Emiliano Alvarenga
CEO: Coral Arnedo
CCO: Alexis Ospina (CCO), Mauricio Guerrero (ECD)
Creative Direction: Gerardo Vila, Daniela Briseño
Copywriters: Osvaldo Lemus, Rodrigo Montoya
Art Director: Francisco Escalante
Head of Production: Julieta Napoli
Assistant Producer: Leah Pages
Account Director: Maritza Velásquez
Client: Artículo 19
Production Company: ORIENTAL FILMS
Director: Yupi Segura, Marindia
Executive Producers: Mauri Clavijo, Paola Ortega y María Lezaca.
Director of Photography: Pedro Luque
Line Producer: Israel Capi
Art Direction: Amilcar Espadas
Production Coordinator: Marcela Navarro
Costumes: Natalia Brinkmann
Special Effects: NA
Post Production Director: Pedro Aragón
Color: Chema Alba
Music: Paola Decanini
Sound Design: Pablo Lach
Mix 5.1: New art
Voice over: Marcos Duarte
Postproduction: Oriental Films

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