The Last Photo

Agency: adam&eveDDB


‘The Last Photo’, a national campaign from Campaign Against Living Miserably (CALM) launches today to reshape the UK’s understanding of suicide and equip the entire UK population to save lives.

Created by adam&eveDDB, who launched CALM’s powerful Project 84 about male suicide in 2018, ‘The Last Photo’ marks a new king of campaign for CALM – by not only raising awareness of a misunderstood aspect of suicidal behaviour, but also equipping the nation to help prevent suicide - even when the so-called ‘signs’ are invisible.

This professional campaign titled 'The Last Photo' was published in United Kingdom in June, 2022. It was created for the brand: CALM, by ad agency: adam&eveDDB. This 360°, Experiential, and Outdoor media campaign is related to the Health and Public Interest, NGO industries and contains 6 media assets. It was submitted over 1 year ago.


Client: CALM (Campaign Against Living Miserably)
Creative Agency: adam&eveDDB
Project: The Last Photo
First Air Date: 22/06/22
Chief Creative Officer: Richard Brim
Executive Creative Directors: Ant Nelson and Mike Sutherland
Campaign Creative Team: Andy Clough and Richard McGrann
Head of Production: Ben Sharpe and Jack Bayley
Integrated Agency producer: Amy Simmons
Integrated Assistant Producers: Richard Bailey, Scarlett Rudd
Designer: Scott Silvey
Project Manager: Rasha Noronha
Head of Planning: Will Grundy
Senior Planner: James MacAskill
CEO: Tammy Einav
PR: Jemima Monies, Rachel Geraghty, Shehneal Dhaliwal
Business Director: Louis Lunts
Account Director: Rosie Snowball
Account Manager: Lily Barber
Account Executive: Freddie Reeve
Legal: Trine Odin, Tom Campbell


Chief Executive Officer: Simon Gunning
Chief Marketing Officer: Matthew Jennings
Head of Brand and Marketing: Dipika Saggi
Creative Operations Manager: Sarah McGuire
Creative Director: Danny Wright
Service Operations & Research Manager: James Purnell
PR Manager: Shervin Behzadi
Performance Marketing Manager: Aimee Morrison
Ambassador Lead: Harvey Aspell
Communications Officer – Social & Content: Emma O’Sullivan
Art Director: Sam Quinton
Graphic Designer: Tom Allison
Graphic Designer: George Lee
Brand & Campaigns Manager: Chloe Grass-Orkin
Supporter Operations Manager: Sarah Bodenham
Senior Events Manager: Alicia Mackay

TV Production
Director: Max Fisher
DoP: Jim Joliffe
Production: Cain & Abel
Executive Producer: Carmen De Witt
Assistant Producer: Jake Parker
Graphic/Print Production: Gareth Evans
Sound Engineer – Parv Thind, Wave
Sound Engineer – Jeff Smith, Wave
Sound Producer – Beth Tomblin, Wave
Editor: James Rosen c/o Final Cut
Colourist: James Bamford c/o Rascal
Colour Producer: Jai Mhach Durban c/o Rascal
Post: James Ireland c/o Cain & Abel
Motion Graphics: Ed Christie c/o Cain & Abel
Photography Researcher: Sunnah Khan
Research Production: Tim Katz c/o Knucklehead
Film Researchers: Josie Cole & Rebecca Lloyd-Evans c/o Six Minutes
Music Supervisor: James Radford c/o Radford Music
Music Track: “Bring Me Sunshine” performed by Beth McCarthy
Music Produced By: James Radford, Morgan Pochin, Ben Robbins
Music Publisher: Chester Music T/A Campbell Connelly & Co

Exhibition Production
Managing Director: Simon Vaughan c/o Creative Giants
Design Director: Ben Kearns
Event Manager: Victoria Dobrowolska
Producer: Charlotte March
Designer: Alicia Montero
Admin: Patrycja Plociennik
Project Assistant: Sam Williams
Fabrication and Install: Standard8
Location Services: Coinstreet
Retoucher: Georgia Plomer, Jon Webb, Gemma Lawton c/o King henry

Adaptation Production and Supply
Artwork: Dave Callow c/o King Henry
Artwork: Sam Harris c/o King Henry


Account Director: Olivia Sweeting (Persuasion Communications)
Director: Don Ferguson (Hope&Glory PR)
Associate Director: Nicola Burton (Hope&Glory PR)


Head of Strategy: Chris Gilfoy
Strategy Director: Ben Edwards
Commercial Director: Marc Bignell

Website / Digital Team
Digital designer: Mauricio Brandt (C&A), Sam Butler (C&A)
Creative Technology Director: Hash Milhan (C&A)
Digital Producer: Matthew Walker (C&A)
Front End Developer: Jack Christian
Technical QA: Mark Sadler


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