Cap The Tap

Agency: Havas


We redesigned the cap of the Finish Rinse Aid bottle. Once the bottle is finished the cap can be upcycled by screwing to the tip of the water tap. Then, it serves as a perlator, an apparatus that regulates the flow of the water, and saves up to 60 to 70% of water. In other words, up to 9 liters of water every minute. It is designed in accordance to the most common tap standard, called M22, estimated to be used in 90% of the Turkish homes.

This professional campaign titled 'Cap The Tap' was published in Turkey in March, 2022. It was created for the brand: Finish, by ad agency: Havas. This Design, Direct, and Experiential media campaign is related to the House, Garden industry and contains 1 media asset. It was submitted almost 2 years ago.


Client: Finish
Marketing Director: Mathias Gaquiere
Category Marketing Director: Cem Oğuzcan
Senior Marketing Director: Ece Erel, Göksu Balmuk, Aslı Bobat
Deputy Marketing Manager: Altuğ Baltalı
Advertising Agency: Havas Turkey
Chief Creative Officer: Ergin Binyıldız
Executive Creative Director: Volkan Dalkılıç
Creative Team: Mert Özkaner, Şeyma Keklik, Selim Burunkaya, Cansu Bayrambey, Safiye Ülkü Can, Alican Kılıçoğlu
Agency Producer: Sıla Salgın, İrem Akalın, İdil Yalçınöz
Brand Team: İrem Kara, Buse Nur Böbür, Barış Şekerci
Product Designer: Formül Design (Umut Demirel)
Product Producer: Master Model (Ali Özgün)
Post Production: Depo Film
Productor: Efe Can
Director: Nuri Yılmazer
Music: 3K1A


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