ADVERTISING

Finish

Cap The Tap

Agency: Havas

Description

We redesigned the cap of the Finish Rinse Aid bottle. Once the bottle is finished the cap can be upcycled by screwing to the tip of the water tap. Then, it serves as a perlator, an apparatus that regulates the flow of the water, and saves up to 60 to 70% of water. In other words, up to 9 liters of water every minute. It is designed in accordance to the most common tap standard, called M22, estimated to be used in 90% of the Turkish homes.

This professional campaign titled 'Cap The Tap' was published in Turkey in March, 2022. It was created for the brand: Finish, by ad agency: Havas. This Design, Direct, and Experiential media campaign is related to the House, Garden industry and contains 1 media asset. It was submitted 3 months ago.

Credits

Client: Finish
Marketing Director: Mathias Gaquiere
Category Marketing Director: Cem Oğuzcan
Senior Marketing Director: Ece Erel, Göksu Balmuk, Aslı Bobat
Deputy Marketing Manager: Altuğ Baltalı
Advertising Agency: Havas Turkey
Chief Creative Officer: Ergin Binyıldız
Executive Creative Director: Volkan Dalkılıç
Creative Team: Mert Özkaner, Şeyma Keklik, Selim Burunkaya, Cansu Bayrambey, Safiye Ülkü Can, Alican Kılıçoğlu
Agency Producer: Sıla Salgın, İrem Akalın, İdil Yalçınöz
Brand Team: İrem Kara, Buse Nur Böbür, Barış Şekerci
Product Designer: Formül Design (Umut Demirel)
Product Producer: Master Model (Ali Özgün)
Post Production: Depo Film
Productor: Efe Can
Director: Nuri Yılmazer
Music: 3K1A

ADVERTISING

iStock Essentials

Animation of retro TO BE CONTINU...

Artist: Volodymyr Konko

iStock Signature

The business world better be rea...

Artist: Marco VDM

iStock Signature

Racetrack Goal (Shot on RED) wit...

Artist: cautionfilm

iStock Essentials

Cherry blossom petals particles ...

Artist: kawamura_lucy

iStock Signature

Finalising The Deal

Artist: SolStock

iStock Essentials

African businesswoman finished c...

Artist: fizkes

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.