Duolingo DNA

School: Miami Ad School


We were tasked with encouraging 16-22 year olds to use Duolingo daily. Learning a language requires commitment, and proper motivation. What’s more motivating than learning about yourself?
Everyone has a complex genealogy and linguistic heritage, but most young people aren’t aware of just how deep theirs are. What if Duolingo offered students free DNA tests revealing their geographic roots, and created personalized language packs to match them? In a convenient in-app feature, we provide deep personal insight for Gen-Zers trying to discover themselves through language.

This student campaign titled 'Duolingo DNA' was published in United States in April, 2021. It was created for the brand: Duolingo, by ad school: Miami Ad School. This Integrated medium campaign is related to the Education industry and contains 1 media asset. It was submitted over 1 year ago by Art Director: Buchun Jiang of Miami Ad School.


Advertising School: Miami Ad School, , United States of America
Copywriter: Jacques Wortsman
Art Director: Buchun Jiang
Art Director: Harry Gurvitz


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