It's the Land Cruiser in You

The campaign was inspired by a simple observation: many cars in the UAE are often parked in unconventional ways. While some might see it as a bad habit, Al-Futtaim Toyota recognized it as a sign of something deeper. These cars belong to drivers with an untapped adventurous spirit—Land Cruiser enthusiasts at heart, stuck in vehicles not built for off-roading. This was a subconscious call for the thrill of adventure, and so, Al-Futtaim Toyota decided to answer their call.

To bring this idea to life, these cars, adventurously parked, were captured in real-time. By showcasing the potential Toyota enthusiasts, the campaign invites these drivers to trade in their current cars for a vehicle that better matches their adventurous spirit—a certified pre-owned Toyota Land Cruiser.