The Kiss

Agency: Bolero


When Japan finally surrenders to Allied troops at the end of World War II, the United States was in a frenzy. A massive celebration with thousands of Americans took over Times Square in a day that became known as “V-J Day,” or Victory Over Japan Day.
Among confetti and fireworks, an image has gone down in history as an icon of passion: the famous photo of a sailor kissing a nurse. However, it turns out that the story is not as romantic as many might imagine.

This professional campaign titled 'The Kiss' was published in Brazil in August, 2021. It was created for the brand: Iguatemi, by ad agency: Bolero. This Film medium campaign is related to the Public Interest and Retail Services industries and contains 1 media asset. It was submitted almost 3 years ago by Copywriter: Thómas Fernandes of Bolero.


Advertising Agency: Bolero, Fortaleza, Brazil
Digital: Rock Digital
Creative Director: André Mota, Bruno Nastri
Art Director: Bruno Nastri, Sylvio Leal
Copywriter: Thómas Fernandes
Illustrator: Moésio Fiuza
Producer: Fabio Chabert
Editor: Eduardo Hartmann
Production Company: Sanfona Filmes
Sound Design: Lógico!
Account Manager: Adyna Cavalcante
Client: Benjamim Oliveira, Rachel Mendonça


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