Description
Werchem is a local hardware store sponsoring Beckovske Slavnosti - a cratfsmen festival that takes place at a medieval castle. The brief was to create a print that would be displayed at the festival.
We created a handmade visual to match the theme of the festival. We crafted a medieval king's crown with nails and screws = tools mostly used by modern craftsmen. Because craftsmen may feel like kings at Werchem.
This professional campaign titled 'The Kingdom of Modern Craftsmen' was published in Slovakia in June, 2023. It was created for the brand: Werchem, by ad agency: Kreativna Dvojica. This Design and Print media campaign is related to the House, Garden, Industrial, Agriculture, and Retail Services industries and contains 2 media assets. It was submitted 11 months ago by Michal Hornicky of Kreativna Dvojica.
Credits
Advertising Agency: Kreativna Dvojica, Bratislava, Slovakia
Creative Director: Michal Hornicky, Ivana Hornicka Paconova
Art Director: Michal Hornicky
Copywriter: Ivana Hornicka Paconova, Sona Casarova
Production: Sona Casarova, Michal Hornicky
Photographer: Michal Hornicky
