Description
Our new project for the brand ESSA
The juiciest party is already on air!
Arrive in a stunning limousine or sail across the pineapple sea on a melon sailboat.
Relax in an open-air lounge where watermelon-raspberry balls float under a grapefruit sunset.
Let the pineapple disco ball watch you light up from within the taste, not the dance floor.
We came up with the concept for this party:
A creative idea, a visual metaphor, the structure of a universe, and the boardomatic — all handcrafted by us. Not AI.
The ESSA campaign is now live across all screens in the country.
Join the juiciest party of this summer.
This professional campaign titled 'The juiciest party is already on air!' was published in Russia in June, 2025. It was created for the brand: AB InBev Efes, by ad agency: Shchi. This Content, Digital, and Film media campaign is related to the Drinks (Non Alcoholic) industry and contains 1 media asset. It was submitted 4 months ago by Pyrev: Zhenya of Shchi Production.
Credits
Advertising Agency: Moscow, Russia
Production Company: Shchi Production
FABULA Creative Agency & Shchi Production
Creative Director: Evgeny Pyriev
Creative Director: Inna Samylova
Art Director: Mitya Bugayev
Designer: Konstantin Deltaurov
Motion Designer: Alexander Martynov
Client: AB InBev Efes
Senior Brand Manager: Anna Samoylova
Marketing Specialist: Irina Krystallova
Marketing Director: Nadezhda Shirokikh
Art Director: Ivan Davydov
Production: Lion Films
Director: Fernando Livschitz
Executive Producer: Victoria Sankina
Producer: Vitaly Kurapov
CG Studio: Mellow
Music: Ivan Davydov
