SA Ministry of Health

The journey is safe

Agency: Phi

BREAST CANCER | Awareness Campaign



BREAST CANCER | Awareness Campaign
The concept behind this design is visualized through merging the ribbon, road and seat belt elements. It symbolizes the road to safety and awareness. Similarly to how putting on your seat belt is the first step to safety, examining for breast cancer is also the first step to a safe journey in life.

This professional campaign titled 'The journey is safe' was published in Saudi Arabia in December, 2020. It was created for the brand: SA Ministry of Health, by ad agency: Phi. This Design, Digital, and Print media campaign is related to the Health, Hospitality, Tourism, and Pharmaceutical industries and contains 6 media assets. It was submitted over 1 year ago by Junior art director: Mahmoud Emara.


Advertising Agency: Phi, Al riyadh , Saudi Arabia
Senior Art Director: Amro Yehia
Copywriter: Belal Khoja
Senior Graphic Designer: Mahmoud Emara


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