The Irish Airline

Aer Lingus has teamed up with Irish actor, writer and producer Sharon Horgan for a new US brand campaign that tackles a simple problem: many Americans don't recognise the airline’s name or know what it does. Horgan’s solution? Stop making people guess and just call it “The Irish Airline.” The humorous film sees her meet with the Aer Lingus team to discuss how the brand can make a bigger impression in North America, pointing out that while Lingus may mean fleet in Irish, it can suggest something rather different to American ears.

Co-written by Horgan and developed by her production company Merman, the film stars the actor delivering the idea with her trademark wit. Directed by Rachel Stubbings, it was created in partnership with Uncommon Creative Studio, which is leading Aer Lingus’ North American brand repositioning. The campaign launches across US digital platforms, with media strategy by MG OMD.

The new positioning aims to make the airline’s Irish identity immediately clear while highlighting what it offers American travellers. That includes an extensive European network, convenient connections through its Dublin hub and the benefit of US preclearance before departure. Aer Lingus hopes the straightforward message and self-deprecating humour will introduce more North American customers to the airline.

The campaign also arrives as Aer Lingus continues to enhance its transatlantic service, including the introduction of free high-speed Starlink Wi-Fi across its fleet. Further onboard experience improvements are planned for 2027, alongside Business Class and Economy options on all flights to and from North America.