Christmas. For Everyone

Debenhams’ Christmas campaign brings a village together for a festive party full of mishaps, nostalgia and an unexpected romance. Directed by Tom Day, the film stars Emily Atack as Tina, who returns to her childhood home for Christmas and reconnects with former school friend Chris, played by Mathew Horne. As the village prepares for its annual celebration, a snowstorm delays the headline act, leaving Chris to take the stage with help from local landlady Katie (Kym Marsh) and compere Mark Heyes, a Debenhams style ambassador. Just when things seem to be back on track, a power cut threatens to bring the evening to a halt.

The film reaches its feel-good finale with a surprise appearance by Gabrielle, who performs her hit “Dreams” as the villagers come together and Tina and Chris rekindle their romance. The story closes with the line, “Some places just know how to pull you back in,” capturing the campaign’s themes of homecoming, familiar faces and the traditions that make Christmas special.

Digital creators Saffron Barker, Sammi Maria and Jay Beech also feature, while fashion, beauty and homeware from Debenhams’ online retail offering are woven throughout the film. The campaign launched on YouTube, with a wider rollout across out-of-home, social media and press planned to carry the festive message through to Christmas.

Debenhams Group CEO Dan Finley says the campaign celebrates the role of nostalgia, dressing up and bringing people together, while also giving shoppers an earlier start on Christmas planning. The retailer is responding to customers looking to spread the cost of the season by launching its campaign earlier than ever, offering more time to find inspiration and prepare for the festivities.