The Instant Escape

Erotica, murder, and self-help - Nextory’s new campaign offers an instant escape

With humor, high relatability, and the new slogan, “Give your ears what they deserve,” Nextory highlights audiobooks as a fast track out of everyday noise and into an entirely different world.

Stockholm, June 2025 - Nextory, one of Europe’s largest streaming services for audiobooks and e-books, is now launching its new awareness campaign in collaboration with the creative growth agency Twigeo. Using humor and high relatability, the campaign showcases how audiobooks can transform everyday noise into much-needed audiobook breaks - all under the message “Give your ears what they deserve.”
The campaign is rolling out across Europe and is based on one simple insight: with an audiobook in your ears, you choose your reality. A place to escape into, whenever you need it.
The campaign films portray highly relatable scenes: the loud coworker, the early-bird child, or the teenager testing boundaries. These are situations we can’t always control — but that we can escape from, when tuned into the right story.
The campaign aims to drive both short- and long-term results across a range of platforms, primarily digital ones.
About Nextory:
Nextory’s vision is to increase reading around the world to enrich people's lives and thereby contribute to improved well-being, personal development, and strengthened democracy. Today, Nextory’s catalog includes over 1 million titles, and the app is available in ten markets across Europe.
About Twigeo:
Twigeo is a partner for fast-growing brands on a path to expansion. They work holistically, connecting strategy, creativity, distribution, and impact — from tactical efforts to brand-building advertising.