Description
In Europe 60% of students don’t go to university after high school. Samsung is involved with educational projects in schools in more than 20 countries and want to make teenagers think about the importance of continuing to study and following their dreams. That’s why we made a social experiment never done before, in order to make a student open his eyes on what his future could be if only he starts believing in himself.
This professional campaign titled 'The Impossible Talk' was published in Italy in May, 2017. It was created for the brand: Samsung, by ad agency: Leo Burnett. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 6 years ago.
Credits
Advertising Agency: Leo Burnett, Milan, Italy
Creative Director: Marco Vigano
Executive Creative Directors: Francesco Bozza
Art Directors: Cinzia Caccia, Filippo Fomentini
Copywriter: Maria Chiara Alegi
Director: Andrea Cecchi
Production: Bedeschifilm
Music: Fabio Gargiulo / BKM Production
