The Illegal Blood Bank - #BloodWithoutBias

Agency: Elvis


Blood is going to waste each year because of an outdated policy, which says that gay or bisexual men can only donate as long as they abstain from sex for three months.
Working alongside Freedom To Donate, UNILAD is campaigning for the UK Government to remove the three-month deferral period and to introduce a new individualised risk assessment that will assess someone’s sexual behaviour, not their sexual orientation.
We’re opening the Illegal Blood Bank: the first blood bank where gay & bisexual men can donate their blood in protest. It will open on November 23, 2019, at a secret location in London. Qualified medical professionals will take and test the blood and help show how effective individualised risk assessment could be at introducing new, safe blood donors into the system.
With a 25% drop in men donating blood over the past five years and a 6% drop in women, the NHS requires 135,000 new donors each year to meet demand.
To find out more about the campaign, visit

This professional campaign titled 'The Illegal Blood Bank - #BloodWithoutBias' was published in United Kingdom in December, 2019. It was created by ad agency: Elvis. This Integrated medium campaign is related to the Public Interest industry and contains 2 media assets. It was submitted over 4 years ago.


Advertising Agency: Elvis, UK
Associate Creative Directors: Rob Griffiths, James Hudson
Creatives: Rhys Hughes, Barret Helander
Account Director: Rosie Robertson
Creative Producer: Joe Revens
Production Designer: Lottie White
Design Director: Chris Dorn
Photographer: David Gill


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