The Idea Behind Why Ideas Catch On

Agency: Magnum Opus Partners


Marketing has lost its way in recent years, advertising and communication are so cluttered that marketers are creating bad campaigns that are a waste of their time and the consumer’s time.
It used to be TV, outdoor, radio, and newspapers (remember those), now it’s catch up, social, AR, VR, SEO, CPC, CMS, CTR, and WTF? This book gives marketers and small business owners an easy-to-remember system to create campaigns that have human emotion, ownable messaging, unique offerings, and something their audience can keep and stay with them for years to come. HOOK is an acronym made up of 4 simple rules; Human, Offer, Ownable, and Keep. It’s about getting back to basics, what really gets people to engage with what you’re selling.

This professional campaign titled 'The Idea Behind Why Ideas Catch On' was published in Australia in March, 2021. It was created for the brand: HOOK, by ad agency: Magnum Opus Partners. This Film medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted over 1 year ago by Creative Director: Pat Langton of Magnum Opus Partners.


Advertising Agency: Magnum Opus Partners, Melbourne, Australia

Fitness Time
M&C Saatchi


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