This year, we were challenged to advertise the release of Sin Parar's new product: A stick ice-cream with liquid fill. The request was clear, our team understood that in addition to the classic and unforgettable cup of ice-cream, this summer, there would be a new Sin Parar on a stick and liquid fill.
But, how do we get Sin Parar, one of the most successful online sellers to remember something specifically?
And who better to surprise them with a stick than a master expert that uses it. After a long research, we came across with the very talented: Takafumi Watanabe (www.instagram.com/takafumi_777/) and we instantly knew that he would be ideal for the launching the brand's most important product.
This summer, you are invited to see it, dare it and, especially, taste the new Sin Parar ice-cream on a stick that is incredible.
This professional campaign titled 'The Ice Cream Ping Pong Master' was published in Peru in May, 2019. It was created for the brand: Nestle, by ad agency: Nodos. This Digital medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 3 years ago.
Advertising Agency: Nodos, Lima, Peru
Creative Director: Javier Graña, Sergio Inamine
Art Director: Marco Gallardo, Manuel Acosta, Juan Carlos Puglianini
Copywriter: Renzo Pastorelli, Karel Gómez
Account Manager: Vania Martinez de Pinillos, Patricia Montoya