ADVERTISING

Lifeline Bookfest

The Hunt For Books

Agency: BBDO

Description

Bookfest is the world's biggest second-hand book sale. It raises funds for Lifeline, a crisis counseling hotline. Lifeline Bookfest is quite well known as an event in Australia, with tens of thousands of books on offer. So our job was to remind people about the thrill of the hunt. And do it in a way that awakens the theatre-of-the-mind that comes from reading books - and listening to the radio.

This professional campaign titled 'The Hunt For Books' was published in Australia in January, 2018. It was created for the brand: Lifeline Bookfest, by ad agency: BBDO. This Audio medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 5 years ago.

Credits

Advertising Agency: Clemenger BBDO, Brisbane, Australia
Creative Director / Art Director: Cristian Staal
Creative Director / Copywriter: Marianne O’Brien
Senior Sound Designer: Ross Batten
Head of TV / Content: Robyn Dodd

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