The Humanity Check
Description
On October 7th a devastating escalation unfolded between Israel, Hamas, and other Palestinian armed groups. In the midst of this turmoil, Amnesty International launched a digital campaign to turn social viewers into activists. “The Humanity Check" leveraged the logic of reCAPTCHA to catalyze social action, transforming routine verification into an act of human solidarity. It challenged the passive online viewers to become agents of change. Each post, infused with up-to-the-minute statistics, culminated in a "Humanity Check" and a call to action to sign our petition for a ceasefire.
This professional campaign titled 'The Humanity Check' was published in Australia, Italy, and New Zealand in December, 2023. It was created for the brand: Amnesty International Italia, . This campaign is related to the Other and Public Utility industries and contains 5 media assets. It was submitted about 1 year ago.
Credits
Head of Digital Unit: Samanta Paladino
Digital Marketing Officer: Anna Guglielmi
Digital Content Senior Officer: Federico Ferrari
Creative Director: Michele Mari
Senior Creative: Giovanni Adamo, Niccolò Bossi, Andrea Casturà, Vito Luigi Giannoccaro
Editor/Motion Designer: Gregorio Prota
Sound Engineer: Cufosound
Photo: Mahmud Hams /AFP, Mohammed Abed /AFP, Majdi Fathi /NurPhoto, Ahmad Hasaballah | Getty Images
