TOUCH Community Services

The Human Touch

Agency: BBH


Singaporean charity TOUCH Community Services has released a heart-warming film about the power of the human touch, produced by BBH Singapore.

The ‘touching’ film is set in the future and tells the story of Alfie, a robot assistant, who learns about the human touch from the family and community it interacts with.

Accompanied by an acoustic arrangement of the classic hit, Human, written by The Killers, the campaign film embodies TOUCH’s commitment to inspire hope and transform lives through the power of human connection, both in the present and the future.

This professional campaign titled 'The Human Touch' was published in Singapore in October, 2022. It was created for the brand: TOUCH Community Services, by ad agency: BBH. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted 8 months ago.


Agency: BBH Singapore
Managing Director: Sid Tuli
Chief Creative Officer: Sascha Kuntze
Executive Creative Director: Khairul Mondzi
Art Director: Grace Wong
Copywriter: Gwendolyn Lee
Account Director: Shu Li Tan
Account Manager: Isabel Ong
Strategy Director: Amanda Lim
Agency Producer: Chun Yi Kwek

Film Production Company: The P Film Co
Film Director: Roslee Yusof
Post Production Company: KRAFTW5RKZ
Audio Production: Fuse Adventures in Audio


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