Burger King

The Hottest CV

School: Miami Ad School


Millennials struggle to get a paid position. Even more when they do not know anyone in the industry. To give exposure to young talent, Burger King presents: The Hottest CV.
Taking advantage of the paper tablecloth, we’ll replace the current promotions for CVs of millennials looking for a job.
Some of the BK restaurants are surrounded by companies related to the same field.
Only the relevant CVs will be served in these restaurants, maximising the chances of hitting a potential employer.

This student campaign titled 'The Hottest CV' was published in Brazil in March, 2019. It was created for the brand: Burger King, by ad school: Miami Ad School. This Ambient medium campaign is related to the Food industry and contains 2 media assets. It was submitted almost 5 years ago.


Advertising Schools: Miami Ad School, São Paulo, Brazil / Miami Ad School, Madrid, Spain
Creative Director: Paulo Luis Gatti
Art Director: Gabriel Mascarenhas
Copywriter: Cesar Rodd


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