The HiPP Onehand-Cookbook

Agency: Serviceplan


Babies are undoubtedly at their happiest when cradled constantly in the arms of their Mummy or Daddy. Unfortunately, some day-to-day activities don’t lend themselves to being carried out with a baby under one arm – cooking, for example. Which is precisely why Serviceplan Campaign has joined forces with HiPP to design the Onehand-Cookbook, containing healthy and delicious recipes for parents. These can be prepared quickly and simply with just one hand using a jar of HiPP baby food as their starting point.

This professional campaign titled 'The HiPP Onehand-Cookbook' was published in Germany in May, 2019. It was created for the brand: HiPP, by ad agency: Serviceplan. This Integrated medium campaign is related to the Food industry and contains 4 media assets. It was submitted over 4 years ago.


Advertising Agency: Serviceplan, Munich, Germany
Production: Neverest
Global Chief Creative Officer, Serviceplan Group: Alexander Schill
Chief Creative Officer Serviceplan Germany: Matthias Harbeck
Executive Creative Director Serviceplan Campaign Munich1: Sandra Loibl
Illustrator: Ana Jaks
VFX Artist: Nicolas Lekai
Sound Design/ Music Company: TRO
Recording Studio: Hastings Music
Realization of the Cookbook: Serviceplan Solutions, Brand Performer
Managing Partner Serviceplan Campaign Munich: Florian Strauss
Managing Creative Director Serviceplan Campaign Munich: Till Hohmann


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