Description
Indian bridal jewellery is often introduced as a catalogue of products. This campaign set out to present Indian wedding jewellery as a sequence of moments instead. Rather than isolating each piece against a conventional luxury backdrop, the collection was integrated into a nine-grid narrative that follows the visual language of an Indian wedding, bringing together heritage jewellery, gold jewellery and bridal fashion within one cohesive visual story. Every frame contributes to a larger composition while remaining a standalone social media campaign asset, allowing the Instagram grid itself to become the storytelling medium. Shot by QGM Studios, the campaign combines editorial photography, jewellery photography and cultural references to create a cohesive digital identity for M.P.P. Jewellers Calcutta & Co.
This professional campaign titled 'The Heritage Bride - Summer Weddings' was published in India in July, 2026. It was created for the brand: M.P.P. Jewellers, by ad agencies: QGM Studios and Quark Gluon Media. This Design, Digital, and Static Images media campaign is related to the Fashion and Jewelry industries and contains 3 media assets. It was submitted 1 day ago.
Credits
Advertising Agency: Quark Gluon Media, Kolkata, India.
Production House: QGM Studios, Kolkata, India.
Founders: Shouryadeep Mukherjee & Anuska Banerjee
Creative Director: Anuska Banerjee
Assistant Art Director: Sweta Dhar
Concept & Design Execution: Nilava Das
Photographer: Ranodeep Bhattacharya
Client: M.P.P. Jewellers Calcutta & Co.
