Description
The Rath Yatra Bangle Festival campaign for M.P.P. Jewellers Calcutta & Co. brings together the symbolism of Jagannath Rath Yatra and the craft of traditional gold bangles. Inspired by the architecture of Puri, Jagannath iconography, temple motifs, lotus flowers and festive elements, the campaign transforms the Bangle Festival into a visual celebration rooted in Indian culture and Odisha’s heritage. The nine-grid composition integrates gold jewellery, traditional bangles and festive storytelling, using the Instagram grid as a single canvas to connect the jewellery with the rituals, symbols and visual language of Rath Yatra.
This professional campaign titled 'Rath Yatra - Exclusive Bangle Festival' was published in India in July, 2026. It was created for the brand: M.P.P. Jewellers, by ad agency: Quark Gluon Media. This Design, Digital, and Static Images media campaign is related to the Fashion and Jewelry industries and contains 1 media asset. It was submitted 1 day ago.
Credits
Advertising Agency: Quark Gluon Media, Kolkata, India.
Production House: QGM Studios, Kolkata, India.
Founders: Shouryadeep Mukherjee & Anuska Banerjee
Creative Director: Anuska Banerjee
Assistant Art Director: Sweta Dhar
Photographer: Ranodeep Bhattacharya
Concept & Execution: Nilava Das
Client: M.P.P. Jewellers Calcutta & Co.
