Many parents face a daily problem: their children don’t eat enough vegetables. HAK, one of the largest vegetable brands in Northern Europe, is on a mission to solve this problem, and has introduced The Helping Plate: a plate that helps children to eat more veggies – without knowing it.
This professional campaign titled 'The Helping Plate' was published in Netherlands in January, 2021. It was created for the brand: HAK, by ad agency: DDB. This Direct medium campaign is related to the Food and Public Interest, NGO industries and contains 1 media asset. It was submitted over 1 year ago.
Advertising Agency: DDB Unlimited, Netherlands
Research: Wageningen University & Research
Product design: Waarmakers Studio
Plate production: Royal Goedewaagen