The Helping Plate

Agency: DDB


Many parents face a daily problem: their children don’t eat enough vegetables. HAK, one of the largest vegetable brands in Northern Europe, is on a mission to solve this problem, and has introduced The Helping Plate: a plate that helps children to eat more veggies – without knowing it.

This professional campaign titled 'The Helping Plate' was published in Netherlands in January, 2021. It was created for the brand: HAK, by ad agency: DDB. This Direct medium campaign is related to the Food and Public Interest industries and contains 1 media asset. It was submitted about 3 years ago.


Advertising Agency: DDB Unlimited, Netherlands
Research: Wageningen University & Research
Product design: Waarmakers Studio
Plate production: Royal Goedewaagen

Globo Conde Nast


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