ADVERTISING

HAK

The Helping Plate

Agency: DDB

Description

Many parents face a daily problem: their children don’t eat enough vegetables. HAK, one of the largest vegetable brands in Northern Europe, is on a mission to solve this problem, and has introduced The Helping Plate: a plate that helps children to eat more veggies – without knowing it.

This professional campaign titled 'The Helping Plate' was published in Netherlands in January, 2021. It was created for the brand: HAK, by ad agency: DDB. This Direct medium campaign is related to the Food and Public Interest, NGO industries and contains 1 media asset. It was submitted almost 2 years ago.

Credits

Advertising Agency: DDB Unlimited, Netherlands
Research: Wageningen University & Research
Product design: Waarmakers Studio
Plate production: Royal Goedewaagen

Globo Conde Nast

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.