The heart of freshness

Agency: McCann


A new icy feeling in the heart of Beaufort Lager's freshness, has been the core of the brand in recent times. For this film, Power, Character, Virility, Big thrills, Freshness, Seduction have been precisely dosed to transport you to the heart of this freshness.

This professional campaign titled 'The heart of freshness' was published in Ivory Coast in June, 2020. It was created for the brand: Beaufort, by ad agency: McCann. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 2 media assets. It was submitted almost 4 years ago by Creative Director: Jean Philippe Taochy of McCANN Abidjan.


Advertising Agency: McCann Abidjan, abidjan, Côte d'Ivoire
Creative Director: Jean Taochy
Art Director: Paul Shaddrack, Pacome Tety, Chaba, Karel
Writer: Marie Christelle Yali, Steve Zogo
Prod: Ginger Pictures
Director: Manu Lapiere


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