Heart of Freshness

Agency: McCann


This is a metaphor of a Man who goes for a cold beer to quench his thirst.

This professional campaign titled 'Heart of Freshness' was published in Ivory Coast in April, 2018. It was created for the brand: Beaufort, by ad agency: McCann. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 5 years ago.


Advertising Agency: McCann Abidjan, Ivory Cost
Creative Director: Taochy Jean
Art Directors: Paul Shaddrack Dieke, Guy Pacôme Teti
Copywriter: Marie-Chrystelle Yali
Director: Pascal Dash
Director of Photography: Stephane Valle
Production Company: Hibiscus
Post-Production: Saint-Louis


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