Bank of Georgia

The Gurian Horse Riders

Agency: Project Lab

The Gurian Horse Riders


1892 - In the heart of Guria, a small region nestled in Georgia, courageous horse riders decided to leave their motherland and go to the West, to participate in Buffalo Bill's Wild West Show

Wit, Creativity, and bravery are the defining qualities of the Gurian people, making them unforgettable to American viewers. Their daring and unique horseback performances were a standout feature of the show.

The story of the Gurian riders inspired artist Pablo Kalandarishvili. Being from Guria himself, Pablo wanted to share their tale through a colorful mural for everyone to see.

Check out the video of this captivating tale, a collaboration with the Bank of Georgia, where Pablo shares the story behind his painting.

This professional campaign titled 'The Gurian Horse Riders' was published in Georgia in August, 2023. It was created for the brand: Bank of Georgia, by ad agency: Project Lab. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted 2 months ago by Commercial Director: Giorgi Lolua of Project Lab.


Advertising Agency: Projectlab, Tbilisi, Georgia
Production Company: Projectlab, Tbilisi, Georgia
Client: Bank of Georgia
Project Director: Giorgi Lolua, Sandro Khundzakhishvili
Account Manager: Ana Giorgadze
Creative Director: Anna Akhalbedashvili
Copywriter: Anna Akhalbedashvili
Director: Lasha Birkadze
Videographer: Giorgi Mkheidze
Editor: Luka Kakabadze
Motion Artist: Luka Kakabadze
Graphic Designer:Luka Samkharadze
Artist: Pablo Kalandarishvili


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