Bank of Georgia

Once Upon a Time

Agency: Hans & Gruber


Generations of Georgians have been brought up through National Fairy Tales.

However, nowadays, half of Georgian children do not have access to children’s books, missing vital opportunities to explore the world and themselves through stories.

So we decided to bring back childhood tales, sparking children's curiosity while evoking nostalgia in adults.

This professional campaign titled 'Once Upon a Time' was published in Georgia in April, 2022. It was created for the brand: Bank of Georgia, by ad agency: Hans & Gruber. This Content, Design, and Digital media campaign is related to the Finance industry and contains 1 media asset. It was submitted 6 months ago by Head of Digital: Tio Zarnadze of Hans & Gruber.


Agency: Hans & Gruber
Chief Creative Officer: Saba Javashvili
Creative Director: Girogi Kvitatiani
Art Director & Senior Illustrator: Giorgi Maghradze Artman
Copywriter: Mariam Koghito Chargazia
Motion Designer: Sani Orvelashvili
Digital Strategist: Tio Zarnadze
Digital Manager: Tazo Kvirikadze
Character Illustration: Giorgi Maghradze Artman, Zizi Nishnianidze
Background Illustration: Giorgi Maghradze Artman, Misho Darjania, Malu Keinashvili, Giorgi Jinoridze
Animation: Animatory
Director: Natia Nikolashvili
Production Manager: Irina Gelashvili
Animation Supervisor: Nana Samanishvili
Animators: Riphsime Voskaniani, Manuchar Tumanishvili, Salome Turashvili, Tata Managadze, Sali Samadbegishvili
Draw Out & Coloring Supervisor: Keti Mskhiladze
Draw Out & Coloring: Oto Dzneladze, Nika Kobakhidze, Keti Meskhishvili, Lana Meskhoradze, Tata Nadibaidze, Gogi Kamushadze
Compositing: Garnamatac - Nika Maisuradze, Tamuna Chagunava
Music & Voiceover: Heima Production
Folk Consultants: Saba Javashvili, Vako Asatiani, Giorgi Losaberidze
Folk Vocals: Vako Asatiani, Giorgi Losaberidze, Papuna Silagava, Sandro Tughushi
Folk Instruments: Vako Asatiani, Dato Kavtaradze


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