The best is yet to come
Description
People have a tendency of looking back at their past with a pinch of nostalgy and reminiscing of all the good days that have passed, whereas the future is observed with a growing skepticism.
The purpose of this gratifying Christmas ad is to empower optimism and unconditional belief that all the best things in life is yet to come if we keep our heads up and keep moving forward.
The main hero of the movie is the most popular Georgian fictional Youtube character - Joze the Giraffe, who, despite all the adversity, is the personification of hope.
At the end of the day, if we stay true to ourselves and not lose purpose, the best is definitely yet to come.
This professional campaign titled 'The best is yet to come' was published in Georgia in December, 2023. It was created for the brand: Bank of Georgia, by ad agency: JWT Metro. This 360° and Film media campaign is related to the Finance industry and contains 1 media asset. It was submitted 4 months ago.
Credits
Client: Bank of Georgia
Chief Marketing Officer: Levan Gomshiashvili
Head of Brand team: Mariam Tsanava
Brand Managers: Ana Tediashvili, Saba Lekiashvili, Solomon Tsitsuashvili
Agency: JWT Metro
Creative Director: Eka Kipiani
Executive Creative Director: Giorgi Kvitatiani
Senior Art Directors: Sali Nikolaishvili, Bruce Lee
Senior Copywriters: David Kiladze, Zuka Berdzenishvili
Concept Artist: Bruce Lee
Head of Design: Sandro Laliashvili
Graphic Designer: Luka Mosiashvili
Content Creator: Gika Mikabadze
Project Director: Nika Bochorishvili
Client Service Director: Alex Chikovani
Account Manager: Achi Amaglobeli
Production Company: Metro Production
Director: Nikoloz (Kukusha) Motsonelidze
DoP: Max Witting
Set Designer: David Chkoidze
Head of Production: Maia Gurabanidze
Executive Producer: Sandro Gabilaia
Producer: Sopo Parjiani
VFX: Highway VFX
