Charoen Pokphand Group

The Girl with the Whale

Agency: Ogilvy


C.P. Group’s corporate mission is to drive Thai society towards real sustainability. One of its urgent tasks is to address the environmental problems that pose a real danger for human lives and the world we live in. In Thailand alone, there are as high as 2 million tons of plastic waste produced every year, causing great loss in the marine ecosystem.

This professional campaign titled 'The Girl with the Whale' was published in Thailand in June, 2020. It was created for the brand: Charoen Pokphand Group, by ad agency: Ogilvy. This Film medium campaign is related to the Industrial, Agriculture and Public Interest, NGO industries and contains 1 media asset. It was submitted almost 2 years ago.


Advertising Agency: Ogilvy Thailand
Chief Creative Director: Nopadol Srikieatikajohn
Creative Director: Panu Meepaibul
Copy writer: Tipwarin Boonyathai
Art Director: Jutarat Kongton
Group Strategy Director: Sasipa Mongolnavin
Senior Associate: Kamemachat Kwaipun
Business Director: Tuangyos Charoensiri
Account Director: Napat Wuttijariyakul
Account Associate: Alisa Horlertkul
Producer: Uravasee Chaturongakul, Yuthapong Varanukrohchoke
Production House: Sunshine Etcetera

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