Heathrow Airport is launching a new campaign to celebrate the newly opened Elizabeth line route to Heathrow with an OOH and digital campaign.
Launching mid-November, with a phased roll-out running into January 2023, the new campaign by St Luke’s is designed to engage a new audience, particularly in the East End of London, to book their next holiday via Heathrow. Sumptuous macro photography by Tal Silverman draws the viewer into the idea of a dream getaway via Heathrow.
The media across DOOH, static and motion, digital display and social will feature along the direct link route to Heathrow Airport on the Elizabeth line with the invitation to “Hop on the Elizabeth line to the UK’s most connected airport in under 60 minutes.”
Four creative executions invite the viewer to savour the thought that their dream destination, holiday romance novel, or duty-free treats - just got closer. As well as the worldwide destinations now within accessible, speedy reach; viewers can ponder finding something special in one of the 250 retail outlets or eating delights at one of the restaurants at the airport departure lounge. Heathrow’s new brand agenda for the campaign is “Depart as you mean to go on.”
This professional campaign titled 'Elizabeth line – Just Got Closer' was published in United Kingdom in November, 2022. It was created for the brand: Heathrow Airport, by ad agency: St. Luke’s. This Integrated and Outdoor media campaign is related to the Transport industry and contains 4 media assets. It was submitted 2 months ago.
Advertiser Brand: Heathrow Airport
Client: Meenal Varsani, Head of Marketing and Customer Engagement
Nathan Charles, Marketing Campaign Manager
Campaign Ad Title: Elizabeth line – Just Got Closer
Creative Agency: St Luke’s
Executive Creative Director: Richard Denney
Creatives: Darren Keff & Philip Meyler
Agency Producers: Anna-Marie Mennecier, Ed Howkins
Planning Director: Emma Banks
Business Director: Leanne Silman
Account Director Lucy Yeates
Senior Account Manager: Charlotte Crawley
Photographer: Tal Silverman
Director/Production Co: Metcalfe Lancaster
Producer: Julie Metcalfe
Editor: Josh Gemmel
Designer: Ben Gilbey, Laura Bazille
Media Planning & Buying: Wavemaker