Sports Experts

The Ghosts of the Forum

Agency: Rethink


With the help of a real paranormal expert, Sports Experts tried to bring back the legendary Ghosts of the Forum and move them to the arena where the Habs play today.
These so called Ghosts are said to be the spectres of deceased legends who, according to the popular belief, would come back from the dead and help the Canadiens at crucial moments. Missed shots, unexpected goal posts, lucky bounces - fans would say they were all the Ghosts work that lead to 24 memorable championships, none of which have been won in the new building.

This professional campaign titled 'The Ghosts of the Forum' was published in Canada in October, 2017. It was created for the brand: Sports Experts, by ad agency: Rethink. This Content medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted over 6 years ago.


Advertising Agency: Rethink, Montreal, Canada
National Creative Directors: Chris Staples, Ian Grais
Creative Director: Nicolas Quintal
Art Director: Maxime Sauté
Copywriter: Xavier Blais
Planner: Pascal Routhier
Agency Producer: Marie-Noëlle Rosso
Account Supervision: Marie-Sarah Bouchard, Alexe Dupont
Account Direction: Alex Lefebvre
Production House: 1One Production
Director: Anthony Ayotte
DoP: Mathieu Élie
Production: Guillaume Dubois, Marc-André Gilbert, Jean-René Parenteau
Editing: Philippe Grenier
Post Coordinator: Gabrielle Doré
Sound: P.O. Rioux
Music: Nico Marquis / 1One Production

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