Novy Shans

Shelter for homeless animals

Agency: ROI Group


The campaign for saving homeless animals from capture and abuse is aimed for citizens of large cities.
The main idea of the promo is to encourage all people not to be indifferent, to show initiative in order to save animals, taking them home or to visit the shelter "Novy Shans" (New Chance).
With the help of visual series we want to bring the idea that the destiny and surrounding of the animal depends on just one action – geniality.

This professional campaign titled 'Shelter for homeless animals' was published in Kazakhstan in October, 2017. It was created for the brand: Novy Shans, by ad agency: ROI Group. This Print medium campaign is related to the Pets industry and contains 3 media assets. It was submitted about 6 years ago.


Advertising Agency: ROI Group, Almaty, Kazakhstan
Strategist: Mariya Bonetskaya
Copywriter: Zulfina Bashirova
Art Director: Sanzhar Kozzhanov
Account Manager: Svetlana Borissova


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