ADVERTISING

BNP Paribas

The Ghosted

Agency: Jellyfish France

Description

Young people with the lowest incomes are often not considered ideal candidates for housing, especially in an increasingly tight housing market.
They often feel invisible, like ghosts. To make them visible, Jellyfish has created a new campaign on Snapchat called "The Ghosted".

To be ghosted is to be ignored by someone close to you (friend, lover etc.).
This is also what often happens to young people when they look for an apartment, because they don't have the right file: no guarantor, too little income, incomplete file.

With this in mind, BNP Paribas called on Jellyfish to promote an offer aimed at young people via a 45'' Hero film and two 15'' portraits, and one creative filter designed and produced for broadcast on Snapchat.

The Hero film features young people. Their faces are masked by a filter signifying their "ghosting" by the landlords to whom they have sent their applications.
The filter used for the film is also made available on Snapchat to the community.

To accompany the operation, 4 influencers support the device by calling on their community to produce and broadcast content using the Snapchat Lense specially designed for the operation, directly from the films.

This professional campaign titled 'The Ghosted' was published in France in July, 2022. It was created for the brand: BNP Paribas, by ad agency: Jellyfish France. This Digital and Film media campaign is related to the Finance industry and contains 2 media assets. It was submitted over 1 year ago by Marketing Director: Carol-Ann Motard of Jellyfish.

Credits

Jellyfish France
Managing Director: Sandrine Reinert
Executive Creative Director: Thomas Guilhot
Creative Director: Alexandre Boutry
Art Director: Thibaut Samter
Copywriter: Florian Kunlin
Motion Design: Julie Boch
Art Buyer: Sophie Scaglia
Client Partner: Raphaëlo Fiorentino
Account Director: Olivier Chevallier-Winters
VP Brand Strategist: Michael Edery
Brand Strategist: Simon Athlan
Social/Content Director: Pierre-Jean Ricini - Franz Miceli
Senior Production Manager: Sandra Pergue
Community Manager: Amanda Gilbert

Production Company: Soldats

ADVERTISING

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