ADVERTISING

XFINITY

The Ghost of Christmas Very-Recent-Past

Agency: Goodby Silverstein & Partners

Description

Xfinity’s holiday campaign, created by Goodby Silverstein & Partners and Xfinity Creative Productions, puts a modern spin on Charles Dickens’ A Christmas Carol to encourage people to take a break from their screens over Christmas. John C. Reilly stars as the Ghost of Christmas Very-Recent-Past, who visits people in the middle of their holiday celebrations to show them the moments they missed while distracted by their devices.

The ghost replays scenes including an adorable first kiss under the mistletoe, lighting the Christmas tree and building – then knocking down – the first snowman of the season. By showing people what happened while they were looking down at their phones, he delivers a gentle reminder to look up before the next special moment passes them by.

Directed by Jim Jenkins of O Positive, “The Ghost of Christmas Very-Recent-Past” promotes Xfinity’s new Holiday Mode feature. Available free to eligible Xfinity Internet customers, the feature lets users pause WiFi on selected devices or across their entire home, making it easier for families to disconnect from screens and reconnect with each other.

This professional campaign titled ' The Ghost of Christmas Very-Recent-Past' was published in United States in November, 2026. It was created for the brand: XFINITY, by ad agency: Goodby Silverstein & Partners. This Film medium campaign is related to the Electronic Devices and Electronics, Technology industries and contains 1 media asset. It was submitted 17 minutes ago.

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.