A Tribute to Number 10

“Tab Closed” is a poignant sports marketing campaign launched by Michelob ULTRA to celebrate and honor the historic, 20-year World Cup career of soccer icon Lionel Messi.

YPF, together with Isla Buenos Aires, presents "Gracias Messi" (Thank You, Messi), a heartfelt tribute to Leo's career.

adidas and the Argentine Football Association (AFA) unveiled Keep Dreaming, the official launch film for the Argentina National Team’s new jersey — a piece that blends emotion, identity, and national pride to mark the beginning of the road to the 2026 World Cup.

One Lobby. Too Many Legends. Not Enough Superior Light Beer. In "The Superior Match" by Michelob ULTRA, an epic showdown for ULTRAs unfolds inside a lobby packed with soccer legends.

The LEGO Group is teaming up with Cristiano Ronaldo, Kylian Mbappé, Lionel Messi, and Vini Jr. to celebrate the magic of football alongside kids and families from all over the world – because everyone wants a piece of the game!

DICK’S Sporting Goods and adidas have launched ‘Where It All Kicks Off’, a World Cup-timed campaign film that presents the brands as a gateway into every dimension of soccer culture. Produced by OBB Bolded and directed by Daps, the spot blends elite players, celebrity fans and everyday football rituals into a fast-moving cinematic celebration of the sport’s reach, energy and emotional pull.

Major League Soccer has launched its largest coordinated marketing campaign to date, ‘Thanks World, We’ll Take It From Here’, as the MLS regular season resumes following the FIFA World Cup. Created by Ogilvy, the league-wide initiative aims to convert the global excitement generated by the tournament into long-term engagement by encouraging fans to continue their soccer journey through MLS.