The game

Agency: JWT


Thousands of kids in the Netherlands play sports enthusiastically every weekend. And their parents cheer them on with equal or even greater enthusiasm. That's great. But enthusiastic support too often turns into verbal aggression these days. And there are parents and coaches that would actually like to take over the game from the kids completely. That's why the Institute for Non-Commercial Advertising (SIRE) is launching the campaign: "Let the children play their game"

This professional campaign titled 'The game' was published in Netherlands in November, 2007. It was created for the brand: SIRE, by ad agency: JWT. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 16 years ago.


Advertising Agency: UbachsWisbrun/JWT, Amsterdam, The Netherlands
Art Director: Martijn van der Werf
Copywriter: Thijs de Boer
Director: Hein Mevissen
Producer: Suzanne Huisman / Pink Rabbit
Editor: Annelien van Wijnbergen / Aan de Costa
Music: Geert van Galen / Studio de Keuken


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