Houthoff Buruma is a Dutch large independent law firm. Crucial to its medium and long term survival they need to compete for the most talented law students. Problem number one: there are less than say 200 talented people amongst 800 graduating students each year in the Netherlands, which makes competition fierce. Problem number two: how do you find the talented students since grades often has nothing to do with it? They made a serious game.
This professional campaign titled 'The Game' was published in Netherlands in May, 2010. It was created for the brand: Houthoff Buruma, . This Digital medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted over 12 years ago.
Creative Director: Jaap Bosman
Art Director: Marcus Vlaar
Copywriters: Jaap Bosman, Lisa Hakanson, Moniek Mulder, Marcus Vlaar, Bruno Jordaan, Andre Kuijpers
3D visuals / Video & Compositing: Basiel Jaspers
Photographer: Basiel Jaspers
Sound design: Roman Schönsee