The future of your current iPhone is here

Agency: Natwerk


Lebara is all about making logical choices. And buying the latest iPhone while your current iPhone is still doing fine, is not one of them. Why do we need a new one when the only thing we really need is a new subscription? Exactly, that's why we hijacked the iPhone 15 release to let people know that the future of their current iPhone is here.

Giving out 3 free limited edition, but supernormal SIMcards in a super shiny box. Right in front of Apple stores across the Netherlands.

This professional campaign titled 'The future of your current iPhone is here' was published in Netherlands in September, 2023. It was created for the brand: Lebara, by ad agency: Natwerk. This Design, Film, and Outdoor media campaign is related to the Electronics, Technology industry and contains 7 media assets. It was submitted 2 months ago.


Client: Lebara Netherlands
Commercial Director: Eelco Gijze
Marketing Manager: Tanja Nootenboom

Advertising Agency: Natwerk, Amsterdam, The Netherlands
Creative Direction: Barend Stegeman, Wessel Beumer
Producer: Linda Peterse, Jesper van Nuland
Design: Ruben Brouwer, Yvonne Mak
Account: Dorien van Soelen
Strategy: Jens Bezemer, Thom van der Bijl
Production Company: Post Neon, Amsterdam, The Netherlands


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